Google
emailed me today about their new privacy policy. I clicked on the links and did some
reading. On the one hand, I'm happy that
instead of having a separate privacy policy for each of their different
products, they've written one policy to cover them all. On the other hand, reading the list of data
they collect when you use their products is scary.
I
use Google's Gmail for email, Blogger for this blog, and YouTube. Plus I just started using their AdWords
product to advertise my novels. I also
use their search engine, but I don't use it exclusively. It's particularly helpful for finding the
images I use on Chimpwithpencil.
But
I also believe in each individual's right to privacy, whether it concerns their
treatment from corporations, governments or other people.
This
is a very broad issue and there are entire books about Internet privacy, so as
an experiment I narrowed it down to search engines and privacy. But this is also a big topic, and one I do
not have a full understanding of. So I
narrowed it down to one question: Does
the search engine you use collect your IP address?
Why
is this important? Every device that connects to the Internet has a unique
number to identify it. So whether your
connection is through a router or direct from your computer, that device has an
IP address. A static IP is one that doesn't
change. Some Internet service providers
assign dynamic IP addresses that change each time you use the Internet.
A
search engine company collects information about you when you use their
service. And one of the useful pieces of
data is your IP address. If it's static,
their work is easy. If it's dynamic,
they can still combine the IP with user ID cookies to track your behavior. Most of the time, this information will be
used to market products to you.
However,
for privacy advocates, the realization that companies are building a profile of
your interests, buying habits, medical issues, political and religious beliefs,
and more is very disturbing. This
information can be sold to other companies, and governments can force search
engines companies to reveal your search history.
So
let's get back to our question: Does the
search engine you use collect your IP address?
I
visited several search engines and read their privacy policies, which are
alternately dull then frightening.
Google collects your IP. Bing
does too, but they get rid of the IPs after 6 months, and delete the cookies
after 18 months. Bing provides the
search results for Yahoo, but states they do "full deletion of the IP
Address from most log files" in 3 months.
*
* *
Information
we collect about your computer or mobile device when you use the Ask service
•IP
address of computer
•Browser
type (Internet Explorer 8, etc.)
•Browser
language setting
•Other
browser information (e.g. size, connection speed)
•Operating
system or platform (Mac, Windows XP, etc.)
•ID
number of mobile device
Information
we collect about your use of the Ask service
•The
URL of the last webpage you visited before visiting Ask.com
•All
of your activity on the Ask.com website and Ask mobile applications (your
queries, questions, answers, comments, search results selected, clicks, pages
viewed, etc.)
We
use cookies, pixel tags and mobile device IDs to collect and store this
information.
*
* *
This
is just for random people who open a search page to look for stuff. If you're a registered user, they collect
even more. Reading the long list above
may alarm you, but it's fairly typical of what the search engine providers
collect.
There
are other search engines out there. I
use Duckduckgo and recently found Startpage.
Both these sites take privacy seriously.
With Duckduckgo I don't always get the search results I'd hoped for, though. I haven't used Startpage enough yet to have
an opinion on its results. You might
also consider Ixquick and Scroogle.
I
am not trying to bash Google or Bing or any other service. These are businesses and they are in business
to make money. So profiling people to
better target them for advertisements makes sense. But I do worry about the amount of data they
control, and if this data might be shared with governments or other
corporations.
So
while I continue to use Google products as well as services and software from
other companies, I urge Internet users to be aware of how data is collected
about them. Read some of the privacy
policies and use caution. Big Brother is
most definitely watching.
(The links above should
take you to the privacy policies for the individual search engines, or to their start pages.)